With
Automatad

Increase-Engagement

Increase Engagement

Create dynamic ad spots, strategically selected for the website, leading to higher CTRs

Increase-Value

Increase Value

Plug premium demand sources directly into the ad server and increase the overall value of the inventory

Increase-Revenue

Increase Revenue

Get personalised monetization solutions for the website from a dedicated ops team to increase revenue of the inventory

Publisher
Solutions

header-bidding

Header Bidding

Bypass the traditional waterfall and maximize the yield across all demand, at the impression level with a single tag integration

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active-exposure-time

Active Exposure time (AXT)

With AXT technology, get more ad opportunities per page view without sacrificing user experience

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placements

Reflex

Create highly tailored, custom ad products for the users on under-monetized pages

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PMP-Deals

PMP Deals

Access Automatad’s private marketplace to sell the inventory to a set of premium buyer(s) at a higher CPM

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Adapters

Adapters

Obtain Automatad’s prebid parameters from Prebid.js to use the adapter solution in publisher’s existing header bidding stack

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Complete visibility of your inventory and performance

Use Automatad’s holistic reporting platform to get access to all the required data to make informed decisions and increase revenue across the inventory.

Measure the effectiveness of your partners, campaigns, ad units with our unified dashboard.

dashboard

Our Demand partners

AllPartners

Our Blogs

Googles-GDPR-Update-img
Adtech news

Google Updated its ‘Ad and Data Handling’ Policies – Here’s What you need to know!

In the light of GDPR, Google updated its ad policies for publishers and advertisers recently. In the update, it asked publishers to grant Google as a ‘Co-controller’ on some occasions.

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OM-SDK-1-img
Adtech news

IAB Tech Lab Plans to Simplify Viewability Measurement with its OM SDK!

Back in 2015, global mobile in-app advertising revenues amounted to 40.5 billion US dollars. Surprisingly, it is expected to surpass 117 billion US dollars in 2020. That’s a 200% uplift in just 5 years!

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facebook-news-feed-change-img
Weekly Roundups

Weekly Roundups – Facebook’s News Feed Change, ‘Programmatic Predictions’, 87 million users data!

I heard a publisher saying that he hates Facebook. Well, Mark heard him too!
Last week, Facebook rolled out a couple of new features to provide more context on its feed (posts). And, it is available to all the U.S users, per source.

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audience-segmentation-for-publishers-img
Insights

Audience Segmentation – Publisher’s Untapped Revenue Stream!

The digital and social marketing environment was an advertising-focused model so far but with the consumers gaining the command, the audience becomes the primary revenue foundation.

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NY 10013

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