Discovering the Growth and Monetization Strategies of Media Giants.
“Tasty isn’t Game of Thrones. It’s not this long-form show that feels inaccessible and that you can never recreate.”
Want to know how a print magazine attracted tens of millions of online users every month and generated hundreds of millions in annual revenue? Then, you're in the right place. Let's get started.
We are stepping into a new year and a new decade. While you are prepping up to face the challenges, we are here to offer some help via our 'Becoming' as usual. This time, we'll take a look at how Vogue, one of the sought-after digital publishers in the market, became what it is today.
You won’t see any staggering traffic or revenue in the beginning. The hockey stick graph of Pitchfork took time and a clean strategy to hit the apex.
“Making $2,127 feels about 2,127 times as good as losing money. And it makes us confident that, if we keep working hard, and we keep getting better, we'll be able to build a successful business and a truly great product someday.”
Here's a story of a publisher who relied on symbiotic partnerships and OTT networks to bag tens of millions in revenue.
"You see it in business history all the time: Sometimes outsiders see opportunities that incumbents don’t. We see it in media, too."
"The [programmatic] move also benefits our global strategy by allowing us to generate revenue in markets before we've built business teams to implement native monetization."
Want to know how TechCrunch has grown its audience and revenue organically over the years? Then you're in the right place.
“If ESPN were to be started from scratch today, it would probably not look much like the ESPN everybody knows.”
“When your hobby becomes your career, you will always stay motivated. Think of founding a company as one of the ways to pursue what you love to do.”
Just in a decade, The Verge has become a top tech publication attracting 50 million+ users every month. But do you know how the publisher did it? From the timing to the audience to the team, everything was set in place intentionally and then the rest, as they say, is history.
Allrecipes is one of the few publishers that pays close attention what users want and stays ahead of the curve — always. If you wish to grow your site into a media giant, this is must read.
PopSugar has rapidly emerged as a top online destination for millennial women and grew the website following from 0 to 19 million uniques per month over the last decade. And, today, we'll take you behind the scenes to learn how the publisher did it.
Politico is set in stone source for political news in European countries. Today, The website earns $150 Million with 52M monthly visitors. So, what made them grow as a giant news website? Let's learn the strategies behind Politico's success.