Discovering the Growth and Monetization Strategies of Media Giants.

We believe that if used in the right way, programmatic can be not just an addition, but really an effective way of selling significant parts of our ad inventory.

Tactically, programmatic has improved in terms of loading times, mobile experience and ad quality, and opens up another way for us to monetize our huge audience.

If there are 10 articles that index well [against that audience], we can think about how to build an editorial feature for the brand focused on those topics.

We are happy to surface our first-party data… why wouldn’t we add value by doing that? We’ve said that from day one.

Ad Revenue Growth

Programmatic, Paywalls, eCommerce - See how the top publishers have grown their ad revenues.

Growth Strategies

You can’t sustain your revenue without capturing the market share. Leverage the growth strategies of media giants.

Key Facts and Inferences

It’s not all about their stories. Extract the timeless insights and inferences to better your bottom line and growth.

Who Do You Want To Learn From?

The New York Times

When the Grey Lady meets the Internet, a lot happens. See for yourself.

Financial Times

Staying on the track is more important than beating the race.

The Bleacher Report

"Do not go into media if you do not have very thick skin"

Tasty

“Tasty isn’t Game of Thrones. It’s not this long-form show that feels inaccessible and that you can never recreate.”

Men’s Health

Want to know how a print magazine attracted tens of millions of online users every month and generated hundreds of millions in annual revenue? Then, you're in the right place. Let's get started.

Vogue

We are stepping into a new year and a new decade. While you are prepping up to face the challenges, we are here to offer some help via our 'Becoming' as usual. This time, we'll take a look at how Vogue, one of the sought-after digital publishers in the market, became what it is today.

The Guardian

"It's a textbook turnaround"

Pitchfork

You won’t see any staggering traffic or revenue in the beginning. The hockey stick graph of Pitchfork took time and a clean strategy to hit the apex.

Insider Inc.

“Making $2,127 feels about 2,127 times as good as losing money. And it makes us confident that, if we keep working hard, and we keep getting better, we'll be able to build a successful business and a truly great product someday.”

Cheddar

Here's a story of a publisher who relied on symbiotic partnerships and OTT networks to bag tens of millions in revenue.

Forbes

"You see it in business history all the time: Sometimes outsiders see opportunities that incumbents don’t. We see it in media, too."

BuzzFeed

"The [programmatic] move also benefits our global strategy by allowing us to generate revenue in markets before we've built business teams to implement native monetization."

The Times

Here's how the Times UK scaled its revenue from zero to hundreds of millions of euros.

Tech Crunch

Want to know how TechCrunch has grown its audience and revenue organically over the years? Then you're in the right place.

The Wall Street Journal

“To know values is to know the value of the market," Charles Dow.

ESPN

“If ESPN were to be started from scratch today, it would probably not look much like the ESPN everybody knows.”

Webtoon

“When your hobby becomes your career, you will always stay motivated. Think of founding a company as one of the ways to pursue what you love to do.”

The Verge

Just in a decade, The Verge has become a top tech publication attracting 50 million+ users every month. But do you know how the publisher did it? From the timing to the audience to the team, everything was set in place intentionally and then the rest, as they say, is history.

Allrecipes

Allrecipes is one of the few publishers that pays close attention what users want and stays ahead of the curve — always. If you wish to grow your site into a media giant, this is must read.

Popsugar

PopSugar has rapidly emerged as a top online destination for millennial women and grew the website following from 0 to 19 million uniques per month over the last decade. And, today, we'll take you behind the scenes to learn how the publisher did it.

Politico

Politico is set in stone source for political news in European countries. Today, The website earns $150 Million with 52M monthly visitors. So, what made them grow as a giant news website? Let's learn the strategies behind Politico's success.

The Economist

"A severe contest between intelligence, which presses forward, and an unworthy timid ignorance obstructing our progress."

About Automatad, Inc.

Automatad, Inc. is a digital media products Co, that provides a suite of programmatic monetization solutions that drives efficiency and superior monetization at scale. Using our platform digital publishers can create, monetize and optimize for the best ad experience.

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