If you follow our blog, you know we’ve already talked about why publishers need more than a simple header bidding wrapper to monetize their impressions effectively. From Supply Path Optimization to page latency, there are quite a few factors to be considered when you implement header bidding.
On top of that, ensuring a brand-safe environment for buyers and complying with the privacy laws/platform policies are equally important. And, we released a set of features to help publishers with brand safety last month.
In the post, we’ll take a look at a handful of updates and new features we shipped recently and how it can help publishers to monetize better and spend more time on doing what they love — creating content.
Ads.txt has become an essential part of programmatic advertising now. DSPs can avoid bidding on publishers without an ads.txt file altogether and it includes Google DV360. Thanks to the adoption, having an ads.txt file isn’t a problem anymore. But having an updated one is.
To make it easier, we offer the latest ads.txt file via the dashboard where a publisher can review and use the same to keep its file updated (single click to copy the file and paste it on your ads.txt).
Sidenote: If you own a group of sites, you’ll be able to select the domain and view the corresponding ads.txt file.
Invalid Traffic has become a concern lately for publishers. Though we actively work with publishers to eliminate IVT via blacklists and other techniques, it’s best to leverage a specialized vendor sometimes.
If a publisher is willing to enable a firewall to prevent IVT hits from jeopardizing demand partnerships, we can do so with a click. We have partnered with IVT detection companies to let our publishers turn on/off the IVT firewall for any geo or device specifically.
It’s a simple update but can come in handy often. We can resume or pause ad rendering in a single click for any specific geography or device.
AXT or Active Exposure Time is an intelligent ad refresh product that works exceptionally well for publishers with engaged audiences. To put it simply, AXT can recreate highly viewable ad impressions to maximize revenue per session. With the latest improvement, AXT can now call and render only standard ad sizes, rather than random sizes passed down by the advertiser.
Our platform now supports 3rd party tracking pixels or any customized scripts that can be fired anytime (based on conditions). For instance, if a publisher wants to use a new analytics provider or any vendor for tracking ads/performance, then it can be done with a push of a button.
Besides, 3rd party video players and VAST tags can be run from our platform directly (without using Google Ad Manager).
Seamless SSP Integration:
One of the advantages of being in adtech is you get to improve the offerings at a faster pace. Thanks to the development of platform APIs and integration capabilities, we can integrate an SSP within 10-15 minutes and take that SSP live in an hour.
As a publisher, if we want to make it easier for you to do the job, there’s just one way — remove unnecessary human intervention. From contract renewal (yes, we don’t have any long-term lock-ins) to payment details to tax forms, do it all yourself via the dashboard.
After all, you don’t need yet another email chain distracting you from work.
That’s all for now. But as we speak, our team is working on a set of new updates to make it even easier to use Automatad’s dashboard. If you want to keep up with our product updates and other insightful studies, sign up for the newsletter.