How a Category Leader in Arts & Entertainment Increased their AMP Revenue by 66% Using Automatad's AMP Monetization Suite?
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What will you learn
from this case study?
As a publisher, you need to see how we actually work to predict how we can impact your bottom line. We hear you.
- 1
Assessing Problems
AMP pages were under-monetized due to limitations of the framework. As we are a preferred RTC vendor, they reached out to us to increase the revenue.
- 2
Determining the Right Approach
With Automatad's AMP Monetization Suite and our tactical implementation expertise, we built a better, server-side auction environment.
- 3
Setup and Analytics
With hundreds of millions of readers, we had to ensure optimal page load speed and maximum revenue as well. Let's see how we set it up for success.
- 4
Optimization
We didn't stop there. You will see how we went above and beyond to exceed expectations.
What's inside
The publisher
Since its inception, the publisher has grown into one of the largest entertainment news sources in the world — with over 200 million readers in the last year alone. With more than a billion pageviews per month, the publisher is now the go-to source for entertainment fans.
The publisher serves over 300M+ ad impressions from its AMP pages monthly.
Industry: News and entertainment.
Company Size: Large.
Location: US.
The Problem
They adopted AMP to improve the mobile experience for its readers and increase its traffic from Google Search. As the AMP framework doesn’t support custom JavaScript, it couldn’t run header auctions on AMP pages via a wrapper. This means ad impressions aren’t being sold in a unified auction to the highest bidder. To put it simply, AMP pages were under monetized.
Who's the publisher?
Since its inception, the publisher has grown into one of the largest entertainment news sources in the world — with over 200 million readers in the last year alone.
Did the publisher have any experience with other partners?
No, we are the first AMP monetization partner and we continue to be the one till today.
How long it took for the publisher to experience the result?
The publisher started to see the results within a month of product deployement.
What's the payment term?
NET 60.
What's the impact on eCPM?
Publisher’s eCPM and ad revenue increased by 30.9% and 66% respectively. But that’s not all. Download the case study to get the complete picture.
Can I expect the same results?
Of course, it depends on a lot more factors. Reach out to us now.